Zack george
Zack approached Fittest to build his media profile, a successful professional CrossFit athlete Zack wanted to elevate his profile within both specialist and mainstream media.
Fittest assisted Zack to create bespoke media materials and define an ongoing reactive and proactive press office strategy driving far and wide media outreach, this cumulated with Zack’s feature as Men’s Health cover star in 2020 only the 2nd CrossFit athlete to ever achieve this.
Zack has now had over 100 individual pieces of media coverage in titles including the Times, The Sun, Men’s Health, Esquire, GQ and Business Insider.
