Health, Fitness & Wellness PR
Fittest PR provides communications and strategic brand consultancy services to brands and businesses focused on Human Optimisation.
We believe that disruptive brands focused on physical, emotional and cognitive health and performance, are the tools with which we will fix some of society’s most vexing problems.
We are the world’s first agency specialising in curating the voices of organisations and individuals within this sector. We help these brands communicate their vision and mission to world, building awareness, reputation, credibility and engagement through traditional and new media exposure, events, influencer networking and content creation.
We live and breathe what we do, we speak with confidence and clarity on behalf of our clients with a voice born firstly as passionate participants in the fitness, health and wellness industry.
From this we build bespoke strategies for brands and individuals to get them seen when and where it matters most.
What people are saying.
“Fittest PR is the best team out there, bar none. Kate’s deep industry knowledge and unrivalled relationships set her apart from the competition and her hands-on approach is first class. I have said it before and I will say it again, Kate feels like part of my team, not just an outsourced PR function and that, to me, is invaluable.”
— James Sealey, Founder of Strength in Numbers
“After a few bad experiences with PR agencies, Fittest PR have been an absolute breath of fresh air to work with. More importantly, they have really amplified our exposure to regular and extended audiences across multiple channels. Kate and Keith really understand fitness and where the industry is going and also worked really closely with us to build a strategy bespoke to our business”
— Daniel Williams, CEO and Founder of WIT
“Working with Fittest PR has given us a level of media exposure and unique opportunities that were beyond our wildest expectations, our media footprint has grown exponentially in national, fitness and lifestyle titles alongside huge social media exposure through the Fittest Influencers network. Fittest have demonstrated a knowledge and execution capability that is unrivalled in this space and we look forward to continuing and expanding our relationship with them.”
— Christian Toetzke, Founder of HYROX
“We trusted Fittest PR to deliver an outstanding PR event under massive time pressure – Safe to say they absolutely did just that. I personally appreciate their obsession over quality and genuine excitement to engage the right individuals and titles in their network within the Functional Fitness space. I’m looking forward to working with Fittest PR in the future.”
— Dirk Murray, Marketing Manager at PUMA UK & I Run/Train
We have been working with the Fittest PR team since early 2022 and couldn’t be happier with the service and support they have provided. From being super connected in the UK fitness industry to having one of the friendliest staff (including the office dogs), we feel confident in the day in and day out coverage they’re consistently providing.
Being able to rely on the Fittest PR team to come up with activation ideas and bring constructive plans to our weekly meetings has allowed us to grow our business.
We continue to receive promptly weekly and monthly recaps from the outstanding work that Kate, Keith and the Fittest PR team help carry out for our business.
10/10 recommend hiring them for your PR efforts!
— Michael Ricatto, International Marketing Director Hyperice
Working with the team at Fittest is a delight. They have managed to achieve the white-whale of agencies, which is acting like an extension of your in-house team; much touted but rarely accomplished by an external partner.
Their expertise across the fitness world is second to none, they are exceptional in their input and output and have provided me with a host of excellent ideas and activations - from concept to delivery.
I wouldn't be without them.
— Euan Plater, Chief Marketing Officer - Built for Athletes
