WIT
Leading training apparel retailer and gym brand WIT Fitness utilised Fittest PR to manage all PR activity for the rapidly growing organisation. Covering product placement, brand storytelling and founder & athlete profiling. Fittest have also supported the business in executing unique PR events including a Fitness Fashion show with Sara Sigmundsdottir and an educational forum for the WIT Summit in their signature headquarters in One New Change, St Pauls.
Over a 6 month period Fittest PR has secured over 50 individual pieces of coverage including key pieces in the Daily Telegraph, Men’s Health, Drapers, Metro, Women’s Health and Business Insider. Facilitating a huge increase in media coverage and positioning as thought leader in the market.
