Puma
Puma the global fashion and sportswear brand tasked Fittest PR to manage a PR event in collaboration with their brand partners HYROX and the world champion athlete Hunter McIntyre.
Fittest PR took the event director role managing the concept, planning and execution for a panel discussion with PUMA team and an early revel of the PUMA Fuse 2 alongside participation in a masterclass workout with Hunter McIntyre.
Over 100 people attended the event including journalists, influencers, industry contacts and the wider public, the event generated media attention and coverage in Daily Telegraph, T3, Metro, Men’s Health, Men’s Fitness, Hip and Healthy and Closer alongside significant social media coverage from the carefully selected attendees.
