Hyperice
The Recovery Technology Revolution
Fittest PR has worked alongside Hyperice the global leader in recovery technology. Leading a continuous well-rounded campaign that blends traditional public relations with impactful influencer partnerships and unique events. Fittest PR has played a key role in broadening the reach and impact of Hyperice’s innovative recovery tools including massage guns, compression boots, heat and cooling technology and biofeedback tools.
We’ve focused on developing the cultural conversation around the use of recovery technology products to enhance everyday life for anyone from professional athletes to the weekend warrior, we’ve created incredible cultural moments through press focused on global soccer superstars Erling Haalands use of the Normatec boots and Men’s Health featuring Hyperice founder Anthony Katz in their yearly health and fitness innovators feature alongside product roundups, individual reviews and breaking partnership announcements.
With over 500 pieces of individual coverage across a broad range of titles published to date, if you’ve ever thought about buying a massage gun, it might be because of us.
