Battle Cancer X Whoop

Global fitness fundraising event organisation, Battle Cancer, and world-leading human performance company, WHOOP, announced in 2022 a global partnership to help eradicate medical and fitness stigmas around exercise post-cancer through The Battle Cancer Program – a free, 12-week program starting in March 2022 at various locations across the UK, USA, Germany, Dubai, and Brazil. The Program partnership integrated WHOOP™ wearable technology to deliver data-driven interventions to support individually optimised programming results.

Fittest PR managed the launch of the partnership announcement across a global media strategy securing 24 pieces of media in titles including, the Express, Women’s Health, the Mirror, the I, Stylist and Tech Round.

Visit www.battlecancer.com to find out more.